To ensure compliance with Industry standards, The Campaign Registry (TCR) is now requiring additional details for existing registrations. These changes impact all providers.  Mobile Carriers in the US consider all Twilio traffic to be Application-to-Person (A2P). This change will provide better delivery quality and lower filtering risk.  


More Information: https://support.twilio.com/hc/en-us/articles/1260800720410-What-is-A2P-10DLC-


You may have received an email with the following request....


Effective December 15, 2022, Twilio will require low-volume senders using U.S. 10DLC numbers to register their brand and their use case (“campaign”) for each phone number. Messages sent after December 15, 2022 on unregistered phone numbers will incur additional per-message carrier fees, and may be subject to filtering or blocking. 

 

Why is this happening?
   
Low-volume message senders are now required to register their brand and campaign for each phone number.


What do you need to do?

 

You need to register your low-volume brands, campaigns, and phone numbers by December 15, 2022 to avoid fees for messaging using unregistered phone numbers, and to avoid potential filtering or blocking.

 

For phone numbers used to send fewer than 3,000 message segments per day, follow this guidance:
  • If you have a tax ID, register for a Low Volume Standard Brand. 
  • If you do not have a tax ID, hold off on registering. Twilio will introduce a new form of Sole Proprietor Brand soon, specifically for U.S. and Canadian entities without tax IDs. Check out New Requirements for A2P 10DLC Registrations blog post for more information on Sole Proprietorship Brands.
  • If you do not have a tax ID, you can also look at verified Toll-Free Messaging.


As stated in the email, you'll need to register your account/business.  Twilio is providing a help video by clicking on the Low Volume Standard Brand link above.


When you're ready, head over to the following link to see the status of your Twilio account, and get started:

https://console.twilio.com/us1/develop/sms/regulatory-compliance/a2p-10dlc-overview


Can you Help me with my application?


Below is an example of how you might fill out the application (Choose your own wording in the sample messages):